Now that your Facebook page is up and running, it’s time to carefully consider what should and should not be on it. Most of this is common sense, but as a wise sage once said: If sense were more common, more people would have it. With that in mind, we offer these tips about what NOT to post on your business Facebook page.
For Safety, Don’t
- Post pictures or names of your children or those of your co-workers or clients.
- Post dates you are going out of town or closing the office, unless you want to be robbed.
- Post your home address or that of your co-workers or colleagues. Again, unless you want to be robbed.
- Post your birth place or birth date. Just the month and day are fine, but if you include the year and place, you are setting yourself up for identify theft. Again, don’t get robbed.
For Courtesy, Don’t
- Post pictures of staff members or clients without permission. Some folks really don’t like to be photographed.
- Post a pictorial or verbal testimonial without permission. Clients might like seeing their words in print, but not as a surprise. Allow them time to edit and to decline.
- Post invitations to games, or play internet games. Clients will delete you quickly if you ask them to watch your cows on Farmville.
For Image, Don’t
- Post angry statuses or go on a venting rampage.
- Post your graduation or birthdates. This sets you up for ageism. Clients need to know your qualifications, but they don’t need to use a year to judge whether you are too young to be experienced or too old to be current in your field.
- Post political statements or endorse candidates. Do—encourage people to vote. Don’t—tell them how to vote.
- Post offensive remarks about age, gender, race, or creed. Save your social commentary for your private personal pages.
- Post intensely religious remarks. Remember the wide variety of religions in the United States, and seek to offend none, and honor all, of your customer base.
- Engage in controversial conversations or arguments. And delete posts from Facebook friends who put questionable things on your wall.
Well, there’s your long list of do nots. Use it, and your Facebook page, wisely. Next week, we’ll start talking about some do’s—positive ways to use Facebook to enhance your image and improve your client-company relations.
Challenge: How professional is my company’s Facebook page? Is there anything we need to re-examine or delete to improve our business image?