Interacting with Clients on Facebook

If you’ve to been keeping up with suggestions from this blog, you’re well on your way to successfully using Facebook to attract clientele and promote products and business through social media.  Before we offer these tips on interacting with your clients on social media, be sure you have read the previous blogs. You’ll want to […]

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Post,post,post

Post, Post, Post…

Now that your company has launched its Facebook page, and you’ve considered the common sense of what should not be posted on it, let’s look at ways to post which will boost your company’s image and increase your customer base.  Consider, then, these tips about what and how to post on your business Facebook page. […]

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What not to post on Facebook

Now that your Facebook page is up and running, it’s time to carefully consider what should and should not be on it.  Most of this is common sense, but as a wise sage once said:   If sense were more common, more people would have it. With that in mind, we offer these tips about what […]

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What Not to Post on Facebook

Now that your Facebook page is up and running, it’s time to carefully consider what should and should not be on it.  Most of this is common sense, but as a wise sage once said:   If sense were more common, more people would have it. With that in mind, we offer these tips about what […]

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Why Facebook?

If your business or small company doesn’t have a Facebook (FB) page yet, it’s really past time to get with it.  Still the number one social media among all age brackets, Facebook offers a chance to create an image, disseminate information, draw new customers, and communicate with your clientele—all for free!  Chances are, somebody—many bodies—in […]

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Pathos2

The Art Pathos: Emotionally Speaking

          How emotional are your business communications?   We’ve been talking lately about the ancient art of rhetoric and communication, and how the great Greek philosopher Aristotle’s ideas can still help us connect with clients and co-workers today.  Recently, we introduced the idea of pathos: the part of communication which evokes emotion […]

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Pathos

The Art Pathos: Emotionally Speaking

What makes an effective communicator?   In today’s world, your clients are immersed daily in a plethora of messages, emails, advertisements, billboards, web pages, and other forms of information and persuasion which often make them feel bombarded and overwhelmed.  How can you cut through the sea of information and communication and connect with current and potential […]

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Ethics of Morality

The Power of Persuasion: Ethically Speaking

What makes an effective communicator?  In this blog series, we’ve been exploring the power of persuasion, and how to use the tools of rhetoric identified centuries ago by the great Greek philosopher, Aristotle, to establish clear communication with our co-workers and clientele in today’s society. Aristotle identified three important appeals—ethos (ethic), logos (logic), and pathos […]

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